Stitches West

March 2-5, 2023

Sacramento, CA

SAFE Credit Union Convention Center

Stitches West

We are thrilled to be returning to Sacramento, California’s capitol city, for Stitches West in March 2023. This marks our second event in Sacramento.

Stitches West is our flagship event, featuring a dazzling Market full of inspiration for fiber artists of all kinds. We encourage the display of yarn, fiber, fabric, notions, and tools to tempt Makers and make their creative dreams come true.  You have what they’re looking for!

In addition to the Market, we offer top-notch education with some of the best instructors in the industry, the Stitches Fashion Show, the Stitches Makers’ Showcase, and other fun ways for the community to connect.

Located in the heart of downtown Sacramento, the Sacramento Convention Center is just steps away from the local restaurant scene and our wonderful partner hotels.

Explore Sacramento and the historic Capitol in pictures. Click the arrows on the image above to scroll through the slideshow.

Stitches West Covid-19 Policy

Here at Stitches Events we take our commitment to keeping our community safe very seriously. As of now, we don’t have a finalized COVID policy for Stitches West 2023. We will be consulting the the venue, hotels, city, and state requirements as to develop a comprehensive policy for this event. We anticipate being able to share that policy before we open student registration for the Sacramento, CA show. Thank you.

Event Information

Convention Center

SAFE Credit Union Convention Center
1515 J St Sacramento, CA 95814
Convention Center Website

SAFE Credit Union Convention Center

Hotel Blocks

Sheraton Grand Hotel
1230 J Street
Sacramento, CA 95814

Hyatt Regency Sacramento
1209 L Street
Sacramento, CA 95814

Hotel blocks will open when class registration for the event opens. To keep up to date on event news, subscribe to the Stitches Consumer Newsletter.

Exhibitor Schedule

Exhibitor Drop-off 3:00 pm – 5:00 pm
Exhibitor Set-up 3:00 pm – 6:00 pm

Exhibitor Drop-off 8:00 am – 3:00 pm
Exhibitor Set-up 8:00 am – 4:30 pm
Market Preview 5:00 pm – 8:00 pm

Show Hours 10:00 am – 6:00 pm

Show Hours 10:00 am – 6:00 pm

Show Hours 10:00 am – 4:00 pm
Exhibitor Tear-down 4:00 pm – 9:00 pm

Note: Stitches Management reserves the right to alter this schedule as needed.

How Do I Register to Exhibit?

1. Become a Stitches Exhibitor. Click the button below to complete the Stitches Exhibitor Registration Form. 

2. If you are already registered as a Stitches Exhibitor or upon completion of your Exhibitor Registration, log in, then select your options from the menu below and add them to your cart. You may click the “Learn More About…” below each item for specific details.

3. When you have made your selections, click on your shopping cart to review, add payment information, and submit your event registration request. You will be prompted to electronically sign an event-specific agreement at check out. Your credit card will not be charged until we accept your request. You will receive notification when your request is accepted. 

4. Closer to the event date, you will receive your booth assignment, additional event information, and be granted access to the Stitches West Exhibitor Dashboard where you will find online forms to submit information for the event, event details, and other exhibitor resources.

Have Questions? Contact Mavis Smith  •  Email: [email protected]  •  Call: 605-338-2450 ext. 120  •  Fax: 605-338-2994

Stitches West in Sacramento was great! It was our first show back after COVID, and I was pleasantly surprised. It wasn’t the biggest show Neighborhood Fiber Co.has ever done. But I think it was just right… the balance between the number of vendors and the number of shoppers. The Stitches crew did their jobs. It was a wonderful experience. And we made money at the show.

Karida Collins

Owner, Neighborhood Fiber Co.

Stitches West Booth Space

People shopping in the Market.

A 10-foot x 10-foot booth space will include an 8-foot black back drape and up to two 3-foot black side drapes, one 8-foot skirted table, two chairs, and a waste basket. Services such as electricity, internet, and additional fixtures are available separately through third parties at an additional charge. These prices will be listed in informational packets from Management and the Decorator closer to the event. The cost per booth is $1295.

This product can only be purchased by registered users. Login now, or register for an exhibitor account.

Corner Booth

Booth upgrade: A corner booth space is placed at the end of a block of booths. It is open on 2 sides, allowing access to one aisle and a cross-aisle. *Purchase of four or more booths is eligible for a free corner upgrade. Please contact Mavis for details. Corner upgrade cost is $295.

This product can only be purchased by registered users. Login now, or register for an exhibitor account.


Booth upgrade: An endcap is comprised of two contiguous booth spaces at the end of a block of booths. It is open on 3 sides, allowing access to two aisles and a cross-aisle. Endcap upgrade cost is $450.

This product can only be purchased by registered users. Login now, or register for an exhibitor account.

Shared Booths

Stitches allows exhibitors to share booth spaces with prior approval by management. The following options are available:

  • Exhibitors purchase adjacent booth spaces. There is no additional charge for this type of sharing.
  • Exhibitors occupy the same booth space(s). Each exhibitor must:
    • Sign the event contract
    • Complete all necessary Stitches Events forms
    • Obtain liability insurance either through a private insurer or Stitches group insurance
    • Hold a valid seller’s permit per the rules of the State of California

Contact Mavis at [email protected] to discuss booth sharing.

Additional Stitches West Marketing Opportunities

Stitches West offers lots of ways to enhance your Market presence through Stitches Sponsorships and additional marketing opportunities.

Stitches Sponsorship

Every business wants to increase their reach and connect with more customers. How do you capture their attention on a show floor full of beautiful colors and textures? Your business deserves to stand out from the crowd! Leverage location and marketing opportunities in the Stitches Market by becoming a sponsor and partnering with Stitches Events. Maximize visibility in our pre-event marketing materials, e-newsletters, show book, and event signage. We have options to suit businesses of all sizes. For more information about Sponsorship, please email Mavis at [email protected].

Other Stitches West Marketing Options

More information about these services will be available on the Stitches West Exhibitor Dashboard closer to the event.

  •  Market Highlight Ads – banner adds in the daily email bulletin, available to both students and Market attendees and contains recaps of the previous day, reminders of upcoming presentations, and other event news.
  • The Stitches Fashion Show – staged with professional models and styled by Knitter’s Magazine editor, Rick Mondragon, the Stitches Fashion Show is the perfect showcase for garments, quilts, or accessories.
  • Door Prizes – Door prizes are a great way to get your company name recognized and encourage shoppers to visit your booth. Prizes are given away during Market hours (Daily door prizes) and during our evening events (Fashion Show and Stitches Makers’ Showcase). Your company name and booth number are mentioned when your prizes are distributed.