Stitches SoCal Logo

August 3–6, 2023

Minneapolis, MN

Hyatt Regency Minneapolis

Stitches SoCal Logo

August 3–6, 2023

Minneapolis, MN

Hyatt Regency Minneapolis

Stitches Boutique Minneapolis

Stitches Events is pleased to announce our return to the Midwest with a new event, Stitches Boutique Minneapolis. Minneapolis is a hub of fiber arts and creativity. Join us for four days of fun, friends, and fiber!

The Stitches Market will be carefully curated to provide inspiration for fiber artists of all kinds. We welcome exhibitors with yarn, fiber, fabric, notions, and tools to tempt Makers and make their creative dreams come true. This intimate shopping experience features Midwest regional fiber arts businesses and select national companies.

In addition to the Market, we provide targeted marketing opportunities to extend your reach and help you connect with enthusiastic, knowledgeable customers.

In-person Stitches events offer top-notch education with some of the best instructors in the industry, the Stitches Fashion Show, the Stitches Makers’ Showcase, and other fun ways for the community to connect.

Located on the famed Nicollet Mall, the Hyatt Regency Minneapolis is the premier hotel meeting and events venue in downtown Minneapolis. The venue has lots of cozy seating areas and luxury amenities.  A variety of restaurants and retail shopping are steps away on the Mall.

Explore Minneapolis in pictures. Click the numbers below the images to scroll through the slideshow. Photos courtesy of MeetMinneapolis and Hyatt Regency Minneapolis.

Stitches Boutique Covid-19 Policy

Here at Stitches Events we take our commitment to keeping our community safe very seriously. We will post the Covid-19 policy for this event closer to the event dates.

Event Information

Event Location

Hyatt Regency Minneapolis
1300 Nicollet Mall
Minneapolis, MN 55403

Room rate : $169 per night, single or double

Hyatt Regency Minneapolis Website

Hotel blocks will open when class registration for the event opens. To keep up to date on event news, subscribe to the Stitches Consumer Newsletter.

Hyatt Regency Minneapolis

Booth Information

Each 10′ x 10′ booth space comes with one 8-foot back drape and two 3-foot side drapes, a table, two chairs, and a wastebasket. Additional information about fixtures will be available closer to the event.

A limited number of corner and endcap upgrades are available.

Booth limit: 2 per exhibitor.

Select Sponsors may purchase up to 3 booth spaces. Premium Sponsors may purchase up to 4 booth spaces.

Price: $895 per booth


The Minneapolis-St. Paul International Airport (MSP) is served by all major airlines. It is located 12 miles from the hotel. Lightrail from MSP to Nicollet Mall is 8 blocks from the hotel, where a free shuttle bus is available.

Tentative Exhibitor Schedule

Wednesday, August 2, 2023
Exhibitor Drop-off 6:00 pm – 9:00 pm
Exhibitor Set-up 6:00 pm – 9:00 pm

Thursday, August 3, 2023
Exhibitor Drop-off 8:00 am – 3:00 pm
Exhibitor Set-up 8:00 am – 4:30 pm
Market Preview 6:00 pm – 8:00 pm

Friday, August 4, 2023
Show Hours 10:00 am – 6:00 pm

Saturday, August 5, 2023
Show Hours 10:00 am – 6:00 pm

Sunday, August 6, 2023
Show Hours 10:00 am – 4:00 pm
Exhibitor Tear-down 4:00 pm – 9:00 pm

Note: Stitches Management reserves the right to alter this schedule as needed. The final schedule will be posted to the Stitches Boutique Minneapolis Exhibitor Portal.

How Do I Register to Exhibit?

1. If you’re not yet a Stitches Exhibitor, click the button below to complete the Stitches Exhibitor Registration Form and Stitches Exhibitor Agreement. Once your account has been registered you will be able to submit an event registration request. 

If you are already registered as a Stitches Exhibitor or upon registering for an exhibitor account, log in, then select your options from the menu below and add them to your cart. You can click the “Learn More About…” below each item for specific details.

2. Submission of an event registration request is not a guarantee of acceptance. Your order is accepted when you have received the countersigned event contract by email and your order is marked “processing.” Stitches Events reserves the right to accept exhibitors at its sole discretion. Closer to the event date, registered exhibitors will receive booth assignments, additional event information, and be granted access to the Stitches Boutique Exhibitor Event Portal. This portal is the one-stop spot for information about the event. There registered exhibitors find information from the decorator, the list of required action items: deadlines, forms, and purchase options for various services. Exhibitors will be notified by email when the Stitches Boutique Exhibitor Event Portal is available.

Have Questions? Contact Mavis Smith  •  Email: [email protected]  •  Call: 605-338-2450 ext. 120  •  Fax: 605-338-2994

Stitches Boutique Minneapolis Booth Space

Market Floor Example

A 10-foot x 10-foot booth space will include an 8-foot back drape and up to two 3-foot side drapes, a table, two chairs, and a wastebasket. Services such as electricity, internet, and additional fixtures are available separately through third parties at an additional charge. These prices will be listed in informational packets from Management and the Decorator closer to the event. Maximum number of booths is 2 per company. The price per booth is $895.

This product can only be purchased by registered users. Login now, or register for an exhibitor account.

Corner Booth

Booth upgrade: A corner booth space is placed at the end of a block of booths. It is open on 2 sides, allowing access to one aisle and a cross-aisle.  There are a limited number of corner booths at this venue. This upgrade is predicated on the purchase of one or more booths. Corner upgrade cost is $295.

This product can only be purchased by registered users. Login now, or register for an exhibitor account.


Booth upgrade: An endcap is comprised of two contiguous booth spaces at the end of a block of booths. It is open on 3 sides, allowing access to two aisles and a cross-aisle. A limited number of endcaps are available at this venue. Encaps may face the back of the hall. This upgrade is predicated on the purchase of two or more booths. Endcap upgrade cost is $450.

This product can only be purchased by registered users. Login now, or register for an exhibitor account.

Shared Booths

Stitches allows exhibitors to share booth spaces with prior approval by management. The following options are available:

  • Exhibitors purchase adjacent booth spaces. There is no additional charge for this type of sharing.
  • Exhibitors occupy the same booth space(s). There is a $150 fee for a shared booth space. For this event, booth shares are limited to two exhibitors per contracted space. Each exhibitor must:
    • Sign the event contract
    • Complete all necessary Stitches Events forms
    • Obtain liability insurance either through a private insurer or Stitches group insurance
    • Hold a valid seller’s permit per the rules of the State of Minnesota

Contact Mavis at [email protected] to discuss booth sharing. Or fill out the form below.

Exclusive Stitches Boutique Marketing Opportunities

Stitches Boutique offers numerous ways to enhance your Market presence through Stitches Sponsorships and additional marketing opportunities.

Stitches Sponsorship

Every business wants to increase their reach and connect with more customers. How do you capture their attention on a show floor full of beautiful colors and textures? Your business deserves to stand out from the crowd! Leverage location, additional booth spaces, and marketing opportunities in the Stitches Market by becoming a sponsor and partnering with Stitches Events. Maximize visibility in our pre-event marketing materials, e-newsletters, show book, and event signage. We have options to suit businesses of all sizes. For more information about Sponsorship, please email Mavis at [email protected].

Other Stitches Boutique Marketing Options

More information about these services will be available on the Stitches Boutique Exhibitor Dashboard closer to the event.

  •  Market Highlight Ads – banner adds in the daily email bulletin, available to both students and Market attendees and contains recaps of the previous day, reminders of upcoming presentations, and other event news.
  • The Stitches Fashion Show – staged with professional models and styled by Knitter’s Magazine editor, Rick Mondragon, the Stitches Fashion Show is the perfect showcase for garments, quilts, or accessories.
  • Door Prizes – Door prizes are a great way to get your company name recognized and encourage shoppers to visit your booth. Prizes are given away during Market hours (Daily door prizes) and during our evening events (Fashion Show and Stitches Makers’ Showcase). Your company name and booth number are mentioned when your prizes are distributed.