Stitches SoCal Logo

November 9–12, 2023

Pasadena, CA

Pasadena Convention Center

Stitches SoCal Logo

November 9–12, 2023

Pasadena, CA

Pasadena Convention Center

Stitches SoCal

We are thrilled to be returning to Pasadena, the home of the Rose Bowl and New Year’s Day Rose Parade, for Stitches SoCal in November 2023. This marks our fourth event in Pasadena.

Stitches SoCal will feature a dazzling Market full of inspiration for fiber artists of all kinds. We encourage the display of yarn, fiber, fabric, notions, and tools to tempt Makers and make their creative dreams come true!

In addition to the Market, we offer targeted marketing opportunities that put your business in the spotlight. Add this to our top-notch education with some of the best instructors in the industry, the Stitches Fashion Show, the Stitches Makers’ Showcase, and other fun ways for the community to connect, and you have the recipe for an exciting event.

Located just 10 miles from downtown Los Angeles, the Pasadena Convention Center is the premier meeting and events venue in the heart of Pasadena. The Civic Center district boasts a wide variety of restaurants all within walking distance of the Convention Center.

Explore Pasadena and the historic Civic Center District in pictures. Click the arrows on the image above to scroll through the slideshow.

Event Information

Event Dates

November 9 -12, 2023

Convention Center

Pasadena Convention Center
300 East Green Street
Pasadena, CA 91101
Convention Center Website

Pasadena Convention Center

Hotel Blocks

Sheraton Pasadena
303 E Cordova Street
Pasadena, CA 91101
Stitches Rate coming soon

Hyatt Place Pasadena
399 East Green Street
Pasadena, CA 91101
Stitches Rate coming soon

Hotel blocks will open when class registration for the event opens. To keep up to date on event news, subscribe to the Stitches Consumer Newsletter.

Exhibitor Schedule

Wednesday, November 8, 2023
Exhibitor Drop-off: TBD
Exhibitor Set-up: TBD

Thursday, November 9, 2023
Exhibitor Drop-off 8:00 am – 3:00 pm
Exhibitor Set-up 8:00 am – 4:30 pm
Market Preview 5:00 pm – 8:00 pm

Friday, November 10, 2023
Show Hours 10:00 am – 6:00 pm

Saturday, November 11, 2023
Show Hours 10:00 am – 6:00 pm

Sunday, November 12, 2023
Show Hours 10:00 am – 4:00 pm
Exhibitor Tear-down 4:00 pm – 9:00 pm

Note: This event has a move-in schedule due to the underground loading dock. Move-in times will be assigned closer to the event. Stitches Management reserves the right to alter this Exhibitor Schedule as needed.

How Do I Register to Exhibit?

1. Become a Stitches Exhibitor. Click the button below to complete the Stitches Exhibitor Registration Form and Stitches Exhibitor Agreement. Once your account has been registered you will be able to submit an event registration request. 

2. If you are already registered as a Stitches Exhibitor, log in using the button below. Select your options from the menu below and add them to your cart. You may click the “Learn More About…” below each item for specific details.

3. When you have made your selections, click on your shopping cart to review, add payment information, and submit your event registration request. You will be prompted to electronically sign an event-specific agreement at check out. Your credit card will not be charged until we accept your request. You will receive notification when your request is accepted. 

4. Closer to the event date, you will receive your booth assignment, additional event information, and be granted access to the Stitches SoCal Exhibitor Portal. The Stitches SoCal Exhibitor Dashboard is your one-stop spot for information about the event. There you’ll find information from the decorator, your list of required action items: deadlines, forms, and purchase options for various services. You will be notified by email when the Stitches SoCal Exhibitor Dashboard is available. 

Have Questions? Contact Mavis Smith  •  Email: [email protected]  •  Call: 605-338-2450 ext. 120  •  Fax: 605-338-2994

We appreciate how consistently organized and professional the Stitches staff are at every event. Our business has grown exponentially due in large part to the Stitches Events.

Cindy & Tom Garland

Owners, Stunning String Studio

Stitches SoCal Booth Space

People shopping in the Market.

A 10-foot x 10-foot booth space will include an 8-foot black back drape and up to two 3-foot black side drapes, one 8-foot skirted table, two chairs, and a waste basket. Services such as electricity, internet, and additional fixtures are available separately through third parties at an additional charge. These prices will be listed in informational packets from Management and the Decorator closer to the event. Purchase maximum: 6 booths. The cost per booth is $1250.

Early Bird pricing of $1085 per booth is available through November 30, 2022. Discount applied in the shopping cart.

This product can only be purchased by registered users. Login now, or register for an exhibitor account.

Corner Booth

Booth upgrade: A corner booth space is placed at the end of a block of booths. It is open on 2 sides, allowing access to one aisle and a cross-aisle. *Purchase of four or more booths is eligible for a free corner upgrade. Please contact Mavis for details. Corner upgrade cost is $295.

This product can only be purchased by registered users. Login now, or register for an exhibitor account.


Booth upgrade: An endcap is comprised of two contiguous booth spaces at the end of a block of booths. It is open on 3 sides, allowing access to two aisles and a cross-aisle. Endcap upgrade cost is $450.

This product can only be purchased by registered users. Login now, or register for an exhibitor account.

Shared Booths

Stitches allows exhibitors to share booth spaces with prior approval by management. The following options are available:

  • Exhibitors purchase adjacent booth spaces. There is no additional charge for this type of sharing.
  • Exhibitors occupy the same booth space(s). Each exhibitor must:
    • Sign the event contract
    • Complete all necessary Stitches Events forms
    • Obtain liability insurance either through a private insurer or Stitches group insurance
    • Hold a valid seller’s permit per the rules of the State of California

Contact Mavis at [email protected] to discuss booth sharing.

Additional Stitches SoCal Marketing Opportunities

Stitches SoCal offers lots of ways to enhance your Market presence through Stitches Sponsorships and additional marketing opportunities.

Stitches Sponsorship

Every business wants to increase their reach and connect with more customers. How do you capture their attention on a show floor full of beautiful colors and textures? Your business deserves to stand out from the crowd! Leverage location and marketing opportunities in the Stitches Market by becoming a sponsor and partnering with Stitches Events. Maximize visibility in our pre-event marketing materials, e-newsletters, show book, and event signage. We have options to suit businesses of all sizes. For more information about Sponsorship, please email Mavis at [email protected].

Other Stitches SoCal Marketing Options

More information about these services will be available on the Stitches SoCal Exhibitor Dashboard closer to the event.

  •  Market Highlight Ads – banner adds in the daily email bulletin, available to both students and Market attendees and contains recaps of the previous day, reminders of upcoming presentations, and other event news.
  • The Stitches Fashion Show – staged with professional models and styled by Knitter’s Magazine editor, Rick Mondragon, the Stitches Fashion Show is the perfect showcase for garments, quilts, or accessories.
  • Door Prizes – Door prizes are a great way to get your company name recognized and encourage shoppers to visit your booth. Prizes are given away during Market hours (Daily door prizes) and during our evening events (Fashion Show and Stitches Makers’ Showcase). Your company name and booth number are mentioned when your prizes are distributed.